“I have always maintained that the only currency for success and sustaining that success is constantly being at the top of your game. Consistency in creative thinking and imagination has become key to the strides I have made in the industry,” he stated.
To his credit, Osinowo has participated in numerous fashion exhibitions both in Nigeria and several other African countries, consistently receiving rave reviews.
These platforms have enabled him to expand his clientele base beyond Nigeria, resulting in increased revenues and significant growth for his business.
His Lagos office continues to attract local and international patrons, many of whom refer others to Nigeria to purchase his fashion products.
Osinowo has tapped into the high demand for fashion in Nigeria, capitalising on the vast emerging markets available.
He believes that the Nigerian fashion industry has immense growth potential. “Nigerians have a flair for trendy and elegant fashion, and given our large market, I have positioned myself and my brand to meet this demand,” he explained.
Osinowo emphasised that the time for low-level operations is over, stating that the industry has the potential to generate substantial foreign exchange for the country.
“I am disappointed that we in the fashion design profession have not fully exploited the opportunities available to create wealth for ourselves and for Nigeria. The Nigerian market for garments and fashion is enormous, yet we have been operating at a subsistence level for decades without considering the need to upscale and improve our operations.”
