Fear of Boycott Grips South African Brands In Nigeria

South African brands doing business in Nigeria are currently gripped with fear of losing money and their market share because of the reactions that greeted the on going xenophobic attacks in the Southern African country.

Most the brands were caught unawares by the backlash from Nigerians.

Some of them had to temporarily close shop, while others flew below the radar, hoping the Nigerian public doesn’t beam the searchlight on them.

It is no wonder that South African President Cyril Ramaphosa, himself a successful businessman with major interests in MTN, sent a special envoy, Jeff Radebe, to meet with President Muhammadu Buhari in Abuja, in order to convey “sincerest apologies about the incident that has recently transpired in South Africa.”

South Africa has huge investments in Nigeria, with Shoprite, MTN, Travelstart, DSTV and other companies jostling with local companies for a share of the continent’s biggest market.

And while the destruction and looting of the assets belonging to these South African brands has been successfully curtailed by the Nigerian police, the undercurrents of animosity remain, with calls for a boycott of these businesses and their services a recurring theme.

For Nigerians, an apology from the South African president is not enough.

Rather, balancing trade between both countries should be the ultimate goal.

While Nigeria enjoys a positive trade balance with South Africa, 99 per cent of South Africa’s imports from Nigeria is from crude oil.

But South Africa’s exports and business footprints in Nigeria are across various sectors from plastics to edible fruits to electronics, due to the conducive business climate afforded them.

Nigerians demand that the South Africa government should be as welcoming to businesses from Nigeria in a similar way to that which has ensured South African businesses thrive and rake in millions, in some cases, billions of dollars in Nigeria.

22nd October 2021
Nigerian Pantagraph
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